At a Glance
The client is the digital insurance business unit of a global risk and insurance leader. With a clear vision to redefine online insurance, the client sought to develop a groundbreaking service that would reignite the organization and unlock a new chapter of growth. The client, determined to outpace competitors and secure long-term growth, embarked on a transformation journey. They leveraged cutting-edge technology and advanced analytics to completely redefine the user experience, from purchasing the first product to navigating the claims process. To reign supreme in the digital landscape, they adopted a “digital invincibility” strategy across the value chain. This ambitious plan aimed to make them the number one digital insurer.
The Story
The client embarked on a three-pronged transformation journey: establishing a fully digital business model, securing a highly competitive market position, and fostering an agile culture that embeds an engineering mindset across all operations.
Stratify 360 built a cutting-edge digital platform that fosters knowledge sharing among teams. This platform facilitates learning from each other’s experiences during product launches, feature rollouts, and software integrations. The user-friendly online experience empowers customers to get things done quickly and easily, with innovative features that save time and money. AI speeds up claims processing, getting it done in under a minute with photos and documents.
Skilled execution and compliant global delivery, coupled with a strong foundation of technical expertise, advanced IT infrastructure, and digital marketing prowess, fueled the organization’s transformative journey. To dominate the competitive landscape, the project team prioritized market analysis, crafting winning retail marketing strategies, optimizing pricing, ensuring efficient damage management, and streamlining operations for maximum impact.
At the core of this transformation was a fundamental shift in the organization’s culture, coupled with operational and technical excellence, and a disruptive operating model. Stratify 360 implemented a future-proof operating model. It combines best-in-class technology with cross-functional agile teams who are responsible for all aspects of insurance product creation and marketing. The outcome is a nimble and scalable operating model that fuels effective collaboration between markets.
